The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



Download The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands




The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
ISBN: 0749454776, 9780749454777
Page: 337
Format: pdf
Publisher: Kogan Page


Our latest case study, Movado, examines a luxury brand that's fighting to rebuild its business, and recently announced a major shift in its retail and distribution strategy. During the month of March I decided to focus on luxury brand management. I am not We tend to forget about the purpose of every brand : to make profits. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Shifts from branded standalone stores to third-party sellers; find information for Movado customer care and watch service; and sign up to become a Movado VIP (which seems to be less of a loyalty program than an email marketing list) . Let me just say I However I'm not sure social media is a strategy which fits every luxury brand. Kapferer, J.N., and Bastein, V., 2009. And if you have the kind of money to pay ten products like this per year in cash, you are not on social networks, or you are the exception to the rule. Jul 22, 2010, U by Kotex - breaking the cycle -- Jennifer Gidman. Investors know that the luxury goods market is a cyclical industry, but this time may be different. Heloise did not agree with my previous post : Luxury Brands & Social Media – Rise of the Ambassadors – and I chose to let her express her point here. The strategy is spurring concern in the technology industry and intelligence community that Washington is in effect encouraging hacking and failing to disclose to software companies and customers the vulnerabilities exploited by the . Knockoff luxury goods are so readily available that some consumers don't realize they're purchasing illegal merchandise. The Luxury Strategy: Break the rules of marketing to build luxury brands.